Yayvo.com, a TCS-backed e-commerce venture, is shutting down operations after 8 years of squaring off against both veteran and startup darlings in the space.
An e-commerce site of TCS E-Com (Pvt.) Limited, Yayvo.com offered a wide range of leading local and global brands, including electronic gadgets, mobile phones, fashion apparel for men and women, home decor and lifestyle goods, books, edible items, and much more.
The offerings on the website were always thin, but this could simply be due to the portal layout, which did not effectively highlight the full range. The website struggled to stand out until the end, with many of the layouts and features appearing to be outdated.
E-commerce in Pakistan is still in its early stages, but it is rapidly expanding. Alibaba’s acquisition of Daraz may have made them the front runner, but it is surely a done deal now since businesses like Airlift and Yayvo have taken the plunge. Yayvo, with its unique logistics advantage, had all the right ingredients to rise to the top as the market developed and matured before Alibaba entered Pakistan.
With things a little too out of reach at this point in time, coupled with economic issues faced by the country, it looks like the company had no other choice but to close shop for good.