Pakistan International Airlines (PIA) and Askari Bank Limited has signed a Memorandum of Understanding for launch of Co-Branded Credit Card where both organizations will be offering their services for the benefit of large number of customers in Pakistan.
The signing ceremony was held at the airline’s Head Office where the MoU was signed by Air Marshal Arshad Malik – CEO PIA, and Mr. Abid Sattar – President & CEO Askari Bank.
According to the agreement, PIA and AKBL will launch a Co-Branded Loyalty Program which will be integrated with PIA Awards +Plus Frequent Flyer Program.
The Co-Branded Credit Card will offer exciting benefits for PIA and AKBL customers, where they will be able to avail not only membership of the frequent flyer program, accrue miles on each Rupee spent, but also other associated benefits as prime customers.
Air Marshal Arshad Malik – CEO PIA while congratulating the team members of PIA and AKBL said that this agreement is another step forward in providing better services, value addition and bringing more convenience for the customers of both organizations.
While talking about the recent growth in PIA, it was shared that PIA yields have increased by 20% and 23% revenue growth has been witnessed over the last year. 86% seat factor with 6PP improvement has been noted with cargo utilisation to 70%. Additionally, 11 new flights have been introduced. This is indeed a substantial increase and proof that PIA is well on its way to soaring to new heights.
Speaking at the occasion Mr. Abid Sattar, President & CEO Askari Bank said that innovative, technology-oriented products that offer convenience to customers is the key to success and this initiative is a step forward in the same direction.
Currently, 70,000 to 80,000 passengers avail the frequent flyer facility. It is envisioned that after the Introduction of the new card launched today it will increase to about 150,000 to 160,000 passengers.
Senior officials of PIA and AKBL were present at the event as well.